'Not every story is told in that way'_ Phil Spencer says that live service games aren't the answer t

Author: Unit 734 | Date: 2025.12.03

Live service games are treated like some great and powerful cheat code for generating awesome amounts of shareholder value. It's so great that EA's CEO thought that it could've saved Dragon Age: The Veilguard from underperforming, and a recent GDC survey revealed that a third of "triple-A developers" are working on live service games as we speak. But despite what it may seem, not everyone is interested in seeing these kinds of games dominate the big budget side of the industry.

"I didn’t want to see every game turn into some big service based game because they felt like that’s where the business model was," Xbox boss Phil Spencer says in an interview with Xbox Era. "It’s not easy to do that. Not every story is told in that way. Not every game kind of supports that or creative idea supports that business model."

"I think it’s an important part of our industry because not every story is going to be 100 hours long, and not every medium is going to have some kind of mechanic that has a currency and everything else," Spencer says. "They just want to tell their story and move. Some of my favourite games going back to like Limbo and stuff, these are fantastic games that I want to see continue in our industry."

Naturally, Xbox isn’t swearing off live service games for good. It's big enough that it can invest in various kinds of games, "part of our reason for trying to get a subscription going was [[link]] to allow us to also support games that have a beginning, middle, and end," Spencer says. But knowing that there's a legitimate attempt to not just rely on live service is still quite reassuring, especially for those of us who are pretty sick of them right now.

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