Claim_ In-Game Ads ‘Fit’ in Games, are Effective

Author: Unit 734 | Date: 2025.10.12

IGA Worldwide‘s in the business of in-game advertising, riches777 of course, and the figures it cites are its own. But according to their research, gamers respond to ads a lot more favorably than some would believe.

Their claims, from a promo video IGA recently released

• 90 percent of gamers recalled the brands they had seen in games.

• 84 percent feel the ads they see “fit” within the games.

• 70 percent perceive brands that advertise within games as g2g1bet “innovative.”

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• 36 percent “Bought or requested information of a product after seeing an in-game ad.”

• Gamers spend 8.4 seconds, on average, looking at an in-game advertisement.

You can see the figures for yourself in their video.

IGA Worldwide Video [Youtube via Joystiq]

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